Ben Rice

Making pictures not taking pictures

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Anyone can take a picture, but only someone who really knows what they are doing can make a picture.

It’s not just about winning awards, or creating images to go on the walls of an art gallery. It’s about listening to the brief, making it happen on the day and getting the message across cleanly and efficiently. Anybody can use a digital camera these days but only someone who knows what they are doing can get even the most reluctant subjects to put on a great performance.